Website Privacy and Cookies Policy

Website Privacy and Cookies Policy

1. Overview

1.1 Devonshire Pine Ltd, trading as Devonshire Living (also referred to by “us/we/our”) operates this website  We are a registered company in England under registration number 2703600, VAT number GB 472 2157 58. Our registered office is at Caddsdown Industrial Park, Clovelly Road, Bideford, Devon, EX39 3DX. You can contact us in writing via email (see our ‘contact us’ page) or via telephone on 01237 421900.

1.2 The Company takes the security and privacy of your data seriously. We need to gather and use information or ‘data’ about you as part of our business and to manage our relationship with you. We intend to comply with our legal obligations under the Data Protection Act 2018 (the ‘2018 Act’) and the EU General Data Protection Regulation (‘GDPR’) in respect of data privacy and security. We have a duty to notify you of the information contained in this policy.

1.3 This policy applies to current and former customers, as well as prospective customers who have given us their details to establish contact.  If you fall into one of these categories, then you are a ‘data subject’ for this policy. You should read this policy and any other notice we issue to you from time to time concerning your data.

1.4 The Company has measures in place to protect the security of your data in accordance with our Data Protection and Security Policy. A copy of this can be obtained from the retail outlet.

1.5 We will only hold data for as long as necessary for the purposes for which we collected it. This would under normal circumstances be for the duration of our contract with you, as well as the time required to finalise any after-sales service once the contract has ended.

1.6 The Company is a ‘data controller’ for the purpose of your personal data. This means that we determine the purpose and means of the processing of your personal data.

1.7 This policy explains how the Company will hold and process your information.  It explains your rights as a data subject. It also explains your obligations when obtaining, handling, processing or storing personal data in the course of working for, or on behalf of, the Company.

1.8 This policy does not form part of your contract of services and can be amended by the Company at any time. It is intended that this policy is fully compliant with the 2018 Act and the GDPR.

 2. Data Protection Principles

2.1  Personal data must be processed in accordance with the six ‘Data Protection Principles.’ It must:

We are accountable for these principles and must be able to show that we are compliant.

3. How we define personal data

3.1 ‘Personal data’ means information which relates to a living person who can be identified from that data (a ‘data subject’) on its own, or when taken together with other information which is likely to come into our possession. It includes any expression of opinion about the person and an indication of the intentions of us or others, in respect of that person. It does not include anonymised data.

3.2 This policy applies to all personal data whether it is stored electronically, on paper or other materials.

3.3 This personal data would, in normal cases, be provided to us by you, although if supplied by someone else we would inform you directly. It could be provided or created during and offer or event, during the contract of services, or after its termination.

3.4 We will collect and use the following types of personal data about you:

4. How we define special categories of personal data

4.1.  ‘Special categories of personal data’ are types of personal data consisting of information as:

We do not hold any special categories of personal data on our retail customers.

5. How we define processing

5.1 ‘Processing’ means any operation which is performed on personal data such as:

This includes processing personal data which forms part of a filing system and any automated processing.

 6. How will we process your personal data?

6.1 The Company will process your personal data in accordance with our obligations under the 2018 Act.

6.2  We will use your personal data for:

However, we can only do this if your interests and rights do not override ours (or theirs). You have the right to challenge our legitimate interests and request that we stop this processing.

We can process your personal data for these purposes without your knowledge or consent. We will not use your personal data for an unrelated purpose without telling you about it and the legal basis that we intend to rely on for processing it.

If you choose not to provide us with certain personal data you should be aware that we may not be able to carry out certain parts of the contract between us.

 7. Examples of when we might process your personal data

7.1 We have to process your personal data in various situations during our engagement, most often to communicate with you in regards to orders you have placed with us.

7.2 For example:

7.3 We do not take automated decisions about you using your personal data. Any profiling, for example by address, will be anonymised.

8. Sharing your personal data

8.1 We do not currently share any personal data from retail customers with any 3rd parties, except in the case of using a 3rd party delivery company for online order deliveries. Data is held securely on a UK-based system, and email addresses on a secure UK-based email platform. If we felt the need to share your personal data with group companies or agents to carry out our obligations under our contract with you or for our legitimate interests, we would inform you of this beforehand.

8.2 For direct customers we use Mailchimp as our marketing automation platform, and for wholesale customers we also use MailChimp. Your name, email address and contact preferences are transferred to these services for processing in accordance with their own Privacy Policy and Terms, found on their respective websites. Your data will have only been entered into these services if you have explicitly signed up for our newsletters, and you can unsubscribe at any time.

8.3 We do not send your personal data outside the European Economic Area. If this changes you will be notified of this and the protections which are in place to protect the security of your data will be explained.

9. How we deal with data breaches

9.1 We have robust measures in place to minimise and prevent data breaches from taking place. Should a breach of personal data occur (whether in respect of you or someone else) then we must take notes and keep evidence of that breach. If the breach is likely to result in a risk to the rights and freedoms of individuals then we must also notify yourself and the Information Commissioner’s Office within 72 hours.

10. Subject access requests

10.1 Data subjects can make a ‘subject access request’ (‘SAR’) to find out the information we hold about them. This request must be made in writing.

10.2 If you would like to make a SAR concerning your personal data you should make this in writing to our retail outlet, either by email, fax, post or in-person. We must respond within one month unless the request is complex or numerous in which case the period in which we must respond can be extended by a further two months.

10.3 There is no fee for making a SAR. However, if your request is manifestly unfounded or excessive, we may charge a reasonable administrative fee or refuse to respond to your request.

11. Your data subject rights

11.1 You have the right to information about what personal data we process, how and on what basis as set out in this policy.

11.2 You have the right to access your personal data by way of a subject access request (see above).

11.3 You can correct any inaccuracies in your personal data. To do you should contact the retail outlet  at .

11.4 You have the right to request that we erase your personal data where we were not entitled under the law to process it or it is no longer necessary to process it for the purpose it was collected. To do so you should contact the retail outlet as above.

11.5 While you are requesting that your personal data is corrected or erased or are contesting the lawfulness of our processing, you can apply for its use to be restricted while the application is made. To do so you should contact the retail outlet as above.

11.6 You have the right to object to data processing where we are relying on a legitimate interest to do so and you think that your rights and interests outweigh our own and you wish us to stop.

11.7 You have the right to object if we process your personal data for the purposes of direct marketing.

11.8 You have the right to receive a copy of your personal data and to transfer your personal data to another data controller. We will not charge for this and will in most cases aim to do this within one month.

11.9 With some exceptions, you have the right not to be subjected to automated decision-making.

11.10 You have the right to be notified of a data protection breach concerning your personal data.

11.11 In most situations we will not rely on your consent as a lawful ground to process your data. If we do however request your consent to the processing of your personal data for a specific purpose, you have the right not to consent or to withdraw your consent later. To withdraw your consent, you should contact the retail outlet.

11.12 You have the right to complain to the Information Commissioner. You can do this be contacting the Information Commissioner’s Office directly. Full contact details including a helpline number can be found on the Information Commissioner’s Office website ( This website has further information on your rights and our obligations.

12. Website and Cookies

12.1 To view how we obtain and process data via our website, please refer to our separate Website & Cookies Policy listed below.

13. Changes

13.1 We reserve the right to update this policy at any time, and any changes we make will be posted on this page. Please check periodically for any updates. If we would like to use your previously collected personal data for different purposes than those we have notified you about at the time of collection, we will provide you with notice and, where required by law, seek your consent, before using your personal data for a new or unrelated purpose. We may process your personal data without your knowledge or consent where required by applicable law or regulation.

14. Contact

14.1 If you have any questions or concerns about Devonshire, our services, and privacy, please contact us at, call the retail outlet on 01237 421 900, or write to us at Devonshire Living, Unit 10-11, Caddsdown Industrial Park, Clovelly Road, Bideford, Devon, EX39 3DX.

Last update 18th April 2023.